Can you stop running A/B tests? MIT may have proved there's a better way.

While marketers obsess over attribution, MIT cracked the real problem: prediction. They seem to have found new ways of simulating human behavior with startling accuracy.

What if I told you we're so bad at interviewing candidates that 78% of job seekers prefer being interviewed by AI over humans?

The research is brutal: 70,000 job seekers in the Philippines confirmed it. We absolutely suck at interviewing people.

Bear with me. It’s about to get nerdy.

In biology, four DNA transcription factors can reset any cell to become a stem cell. In theory, you can take a tooth cell and turn it into a toe nail.

Well, there are four factors in orgs that can do the same thing for teams.

Adore this quote from Thomas Overthun:
“Being a designer, of course you hate everything.”

He's talking about designing a premium water bottle.
But he's right.
That endless dissatisfaction is great fuel for design.

If you want to create impact, don't waste your time trying to make the iPhone 5% better. That same effort could 5x the experience at something awful like an airport check-in counter. (Sorry, airline friends)

But, there's also this mindset of looking for flaws.
Finding what sucks.
That endless dissatisfaction becomes a super power.
You get better at spotting the flaws.