Insights

Writing and research and stuff

joe Brown joe Brown

The toxoplasmosis innovation portfo

There's a brain parasite that makes mice fearless.
Infected mice walk up to everything—cats, foxes, human hands.
They die fast.

Same parasite in wolves? A 26-year Yellowstone study found infected wolves were 46 times more likely to become pack leaders.

Same intervention. 
Opposite outcomes.

Mice survive by avoiding risk.
Wolves survive by taking it.

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joe Brown joe Brown

The hidden costs of automating work

This Carnegie Mellon research freaked me out:
Researchers found automation takes 17.7% LONGER.
All that time "saved" by AI gets eaten by verification, debugging, and fixing what the AI produced.

Meanwhile, augmentation—where AI assists specific steps—makes humans 24.3% FASTER.

Automating work fundamentally changes it. 
Not always for the better.

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joe Brown joe Brown

Your agent has a Karate Kid problem

The hard part of building AI agents isn't the tech.
It's admitting no one knows what your experts actually do all day.

Before robots can fold laundry, someone has to teach them how humans fold laundry. Before AI agents can handle your customer escalations, someone has to teach them how your best CSR handles escalations.

Same problem.
Different machines.

For training robots, they call these "arm farms"—facilities in places like India where workers repeat tasks while cameras capture every movement. Not to build robots. Just to translate human expertise into machine-readable patterns. 

Agents have the same Karate Kid problem.

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joe Brown joe Brown

Which agent are you building?

Oscar or Michael?
Your AI customer service picks one, and it's permanent.

Researchers at @MasterClass tested AI models on 115,000 controversial questions from opposite angles. The test: Does the model maintain consistent values regardless of how you frame the question, or does it tell you what you want to hear?

Claude scored 3X higher on value consistency than ChatGPT.

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joe Brown joe Brown

Icky vs Tricky: A hidden barrier to agent adoption

Your agent has a great business case. Strong ROI. And it works.
But nobody's using it.

Harvard just mapped why. 
23,570 people, 940 occupations.

The finding: we're not afraid of AI taking jobs—we're afraid of AI taking the wrong jobs.

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joe Brown joe Brown

LLMs are pattern matchers, humans are pattern breakers

Your AI is great at spotting patterns. But here's where it goes blind—where you can win.

Dan Pink just posted about a 2004 study: People shown weird, broken patterns scored way higher on creativity tests. Our brains light up when patterns break.

But LLMs are built on pattern matching.
This is where you can find an edge.

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joe Brown joe Brown

This meeting should have been an agent

Most companies are one question away from getting 20 hours back per week: "does this decision change if the number is different?"

If the decision is pure math—revenue above threshold, headcount under budget, utilization rate hits target—that's not a meeting. It’s just arithmetic wearing a calendar invite.

Yet we schedule these meetings anyway. 
Six people. One hour. 
To confirm what a spreadsheet already knew.

The breakthrough question isn't "Can AI do this?" It's "What actually needs us?"

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joe Brown joe Brown

AI and the end of the no-asshole rule

Remember Bob Sutton's "No Asshole Rule"?
Should we forget it?

Penn State may have just proved you need to be a strategic asshole to survive.

Preprint study: ChatGPT performs 84.8% accuracy when you're rude to it vs. 80.8% when you're polite.

So, being nice to AI makes you worse at your job.

Welcome to a future, where your career depends on tactical cruelty.

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joe Brown joe Brown

5 Levels of Agency

High-agency employee? Worth 5x more. High-agency agent? Costs 100x more to build. That’s why 87% of companies have stalled at 'chatbots with suggestions.'

Think about your team. An entry-level analyst who spots problems? Costs maybe $60K. A VP who spots problems, diagnoses them, picks the best solution, and executes? Closer to $300K.

You pay 5x more because you get 10x more value.
Linear investment, exponential return.

AI agents work backwards.
The value scales up.
But the cost? It doesn't climb—it explodes.

Take a look at what happens as agents climb the agency pyramid.

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joe Brown joe Brown

Picking an AI brand ambassador

The AI you're building might sabotage your brand strategy.

A new study from Oxford and King's College tested AI models from Google, OpenAI, and Anthropic in 32,000 strategic decisions. What they found might change how you think about choosing your company's AI partner.

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joe Brown joe Brown

Leaders are in for a $644B reality check

Too many leaders are drunk on "agentic AI" promises. Employees are nursing the hangover.

96% of C-suite leaders expect AI to boost productivity. Meanwhile, 75% of workers using AI tools report they actually _decrease_ productivity and pile on more work.

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joe Brown joe Brown

Augmented empathy

The weird truth about modern leadership:

Third-party evaluators just rated AI responses as more compassionate than expert human responses. But here's the real kicker: the best leaders are using this to become more empathetic leaders.

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joe Brown joe Brown

My AI turned me into the villain

Oh no. I just figured out what makes me good at working with LLMs. Let’s call it the Hans Gruber Theory of Prompting.

To get great performance from my LLM, I have to treat it like a compliant (but secretly sabotaging) hostage.

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joe Brown joe Brown

AI enables infinite testing—even for B2B

Can you stop running A/B tests? MIT may have proved there's a better way.

While marketers obsess over attribution, MIT cracked the real problem: prediction. They seem to have found new ways of simulating human behavior with startling accuracy.

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joe Brown joe Brown

Candidates prefer to be interviewed by an AI

What if I told you we're so bad at interviewing candidates that 78% of job seekers prefer being interviewed by AI over humans?

The research is brutal: 70,000 job seekers in the Philippines confirmed it. We absolutely suck at interviewing people.

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joe Brown joe Brown

Organizational Yamanaka Factors

Bear with me. It’s about to get nerdy.

In biology, four DNA transcription factors can reset any cell to become a stem cell. In theory, you can take a tooth cell and turn it into a toe nail.

Well, there are four factors in orgs that can do the same thing for teams.

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joe Brown joe Brown

Being a designer, of course you hate everything.

Adore this quote from Thomas Overthun:
“Being a des
igner, of course you hate everything.”

He's talking about designing a premium water bottle.
But he's right.
That endless dissatisfaction is great fuel for design.

If you want to create impact, don't waste your time trying to make the iPhone 5% better. That same effort could 5x the experience at something awful like an airport check-in counter. (Sorry, airline friends)

But, there's also this mindset of looking for flaws.
Finding what sucks.
That endless dissatisfaction becomes a super power.
You get better at spotting the flaws.

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